Tato

TATO was conceived to do things well.

There’s a deep knowledge arising from the practice. Doing things well for a company producing lighting design and furnishing items, means to express a way to be and a precise attitude. It means to purposely design in an understated way a personal idea of what freedom is, a personal idea of new, of something you don’t look for, because you live with it every day.

TATO’s design concept results in a new economic and cultural scenario and in a future-oriented tradition of manual dexterity, knowledge of gestures and materials, handicrafts. All those elements that make Italy well-known in the world. There is no industry that can do without handicrafts.

Good design begins with people. TATO surrounds itself with people who are similar but also with very different ones. Not only architects and designers but a large intellectual group aiming to research and experiment. Particularly significant are those relationship with the local handicrafts in the area where the company was born and the international relationship, helping to spread its ideas.  Listening to people is crucial. More and more people, sophisticated people, looking for history and culture in the things they choose.